Amy Astley, Editor in Cheif of Teen Vogue

When you grow up in a small town, and have no degree in fashion, how can you be an editor of one of the world’s leading fashion magazines for teens? Possible? Yeah, I didn’t think so either. In this report I will be writing about an amazing person, Amy Astley who defied all these odds.

How could a small town girl be the Editor in Chief at Teen Vogue? Amy Taran Astley was born on 06/05/67 (that makes her 42 years old) Despite what you think, she wasn’t always into ‘fashion’. When she was a teenager she was more into style than anything else! After graduating from Michigan State University; Astley joined Vogue in 1993 and later became a Beauty Director.  She also wrote for Teen Vogue magazine.  Astley was also the editor of Teen Vogue’s four test issues, which were published from 2000 – 2002. Prior to Vogue, Astley was an Associate Editor at HG for four years. Her big break was when she was named to edit the new magazine in June 2002 by Anna Wintour Editor in Chief Vogue and Editorial Direction of Teen Vogue. Astley of  was promoted to the job of Editor in Chief at Teen Vogue!

You must be thinking, “Wow, it didn’t take Amy too long to become Editor in Chief, right?” Wrong. It took Amy just under 10 years to become Editor in Chief. Do you think you would stick with fashion for ten years? One thing that shocks me about Amy Astley is that she has no degree in fashion at all! She only has a B.A. in English Literature from the Honors College of Michigan State University.

Amy always wanted Teen Vogue to be a magazine for teen girls who loved fashion, and a way for them to express themselves! She didn’t want a typical teen magazine, filled with embarrassing moments, boy quizzes, and Disney stars. The first issues of Teen Vogue were published February and March 2003. The first celebrity on the magazine was Gwen Stefani, although, the covers can be celebrities, models, or famous designers.

Currently, Amy lives in New York City with her husband and two children. All four of them live in Manhattan. She attends many fashion shows, she is very busy with Teen Vogue, and publishes an issue a month. She begins the day at 6am, and reads several newspapers and magazines. She arrives at the office at 9am; she meets with designers, and photographers. She also spends a considerable amount of time organizing the magazine, and writing articles. Sometimes she has lunch with a designer, and for her afternoons, she goes out to the market to look at clothes in showrooms. Her afternoons normally consist of the same things she does in the morning. In the evening she attends ceremonies, product launches, cocktail parties, art openings, and sometimes she goes to the theater.

I guess I’ve learned, no matter where you live, what your dreams are, and what you study, you can always fulfill your life long dream.

-FashionAvenue

May 4, 2010. People. 6 comments.

Emma Watson as the new face of Burberry

With dark, smoky eye-make up and windswept hair, Emma Watson looks nothing like the young Harry Potter character, Hermione Granger, in her latest spot as the “face” of British fashion label, Burberry.

The 19 year-old actress has  a sophisticated and grown-up look in the images, as she models classic Burberry  items – such as the classic trench coat and accessories.  So far she has modeled the winter “09 and “1o winter items.

Watson caught the eye of Burberry’s director, the Yorkshireman, Christopher Bailey, who said: “Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

The advertising campaign, which was shot by fashion photographer Mario Testino, was set in Westminster, central London, home to Burberry’s new global headquarters at Horseferry House, SW1.

Last month, the label announced that it will show its Burberry “Prorsum” collection for spring/summer 2010, as part of London’s Fashion Week in September – leaving behind Milan Fashion Week, where the brand has shown for the past eight years.

February 22, 2010. Tags: , , , , , , , , . People. 3 comments.

Chanel Iman

Here she is strutting down the runway

Today I am here, not to tell you about the newest clothing item, or the cutest bag, but to share and tell you about a person very big in the world fashion industry: Chanel Iman.

With a name like Chanel Iman, could a girl possibly want to be anything other than a supermodel?  Born November 30, 1989,  Chanel Iman  began practicing her poses not long after learning to walk. Named for her mother’s favorite designer and a cousin, Chanel started dressing up as a model for Halloween in the first grade. Years of studying magazines and striking poses at home landed her third place in Ford’s Supermodel of the World contest. Almost immediately, the Korean/African-American debuted on the catwalk for designers like Anna Sui, Marc Jacobs, Derek Lam, Proenza Schouler, Dolce & Gabbana, and Alexander McQueen.

Now you are probably asking me what does Chanel have to do with fashion? Well, even though she is not a famous designer, she is one of the worlds top supermodels! She has pranced down the catwalk in many high fashion items! Looks like her reams of becoming a model came true!

February 11, 2010. Tags: , , , . People. 4 comments.